Drupal Day

A full-day event for Nonprofit IT and digital decision makers

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March 22nd, 2016

Nonprofit Technology Conference

San Jose, California

About

Drupal Day is a full-day event geared toward folks who either currently manage (or are considering) the Drupal content management system. Drupal Day is a great fit for web content managers, professional service providers specializing in the nonprofit sector, in-house nonprofit software developers, and staff responsible for managing online programs and applications. Drupal provides a big tent, so we provide quality sessions for just about anybody who uses (or might use) Drupal on a regular basis.

You can register for Drupal Day when you purchase your ticket to the NTC. Simply add Drupal Day to your cart before you check out.

Location

San Jose Convention Center

150 W San Carlos St, San Jose, CA 95113

Room: 210E

Schedule

Below you'll find the full Drupal Day schedule. Please note that this schedule may be subject to change.

7:30 - 8:45am: Registration/Check-In
8:45-9:00am: Networking/Icebreaker
9:00-9:30am: Case Study - Humane Society of the United States
9:30am - 10:30am: Breakout Sessions
9:30am - 10:30am Building Your Digital Strategy Vision August Adams (Forum One) Organizations may excel at digital—but are you using it to maximize your .org's greatest potential impact? We'll help outline building blocks for your digital strategy vision, so that during your next major Drupal or website project, you're ready (or recharged!) to help lead meaningful change at your organization. Attendee participation will be involved to brainstorm ideas, share examples, and connect with peers.
9:30am - 10:30am Fundraising in Drupal Lev Tsypin (ThinkShout) Drupal is a powerful content management system and an efficient application framework, serving the needs of many organizations ranging from news organizations to Fortune 500 enterprises. For nonprofits, it's also the hub of many fundraising efforts. There is a large range in the efficacy of online fundraising, and Drupal provides the tools to do it right. For example, we all know that it's easy to embed a form from PayPal, CauseVox, Classy and others, but did you know that six times more money is raised through custom branded donation forms than generic ones? This session will explore a set of tools allowing anyone with limited coding skills to run compelling online campaigns, create one page donation forms with multiple payment options, and run viral fundraising campaigns.
9:30am - 10:30am Stuck with Drupal 6? You Have Options Marcus Iannozzi, Aaron Bauman (Message Agency) For smaller (and even medium-sized) organizations, rebuilding a Drupal website with every major release simply isn’t an option. While the community is rightly focused on the future, too many folks who need to live with their D6 sites a little longer are getting left behind. There are some options for keeping your site (relatively) secure while you raise the dollars for a redesign or wait for one to be completed. At this session, you’ll learn some very practical tips for extending your site’s shelf-life and some options for upgrading. Also, come with questions. Aaron, who is a senior software developer, may have some answers to help you plan.
10:30am - 10:45am: Coffee Break
10:45am - 11:15am: Case Study - Center for Digital Archeology
11:15am - 12:15pm: Breakout Sessions
11:15am - 12:15pm Going Big: When and How to Move Your Drupal Site to an Enterprise Hosting Solution Erik Mathy (Pantheon) One of the hardest decisions for nonprofits is knowing when, and then how, to upgrade their website hosting solutions. While the positives, such as guaranteed uptime, stability, speed, technical support and the like are attractive the decision itself can be intimidating. Factors such as cost, unfamiliarity with enterprise hosting options, and the technical challenges of site migration are enough to make anyone think more than twice! In this session, I will do my best to remove some of the mystery from your decision making process. I'll give you some things to look for in an enterprise hosting solution, explain what some of those weird terms mean, tips on how to ease the pain of migration to your new host and a few war stories over the years so that you know you're not alone!
11:15am - 12:15pm Food, Water, Shelter and Your Product: Design for Repeat Users Christine Coughlan (Aten Design Group) How often is your digital product used just once? Rarely, right? Instead, we create products that capture a user’s attention from the start and then work to form habits around the product. By asking the right questions, designing with the user’s motivation in mind, creating a simple product and rewarding your audience, you can hook your visitors and design a system to create a routine for your users.
11:15am - 12:15pm Drupal Microsites: Choosing the Right Architecture Jody Hamilton (ZivTech) There are many different use cases for microsites and the Drupal ecosystem offers several architectural paradigms for supporting your multiple sites. It's the kind of fundamental architectural system that is not easily changed later, but how do you decide which is the best way to go? Domain module? Organic groups? Multisite? An install profile? Perhaps something not even connected to Drupal? What are the trade-offs with each approach, and how does this all influence which version of Drupal you should use? Over ten years architecting and rescuing hundreds of Drupal sites, I've seen each of these approaches applied well and misapplied. I'll teach you how to pick the best microsite architecture system for your needs.
12:15pm - 1:15pm: Lunch
1:15pm - 1:45pm: Case Study - American Friends Service Committee
1:45pm - 2:45pm: Breakout Sessions
1:45pm - 2:45pm Integrating Drupal and Salesforce for Every Budget Marcus Iannozzi, Aaron Bauman (Message Agency) Drupal is a powerful tool on its own, but when it's paired with a robust contact relationship management (CRM) solution like Salesforce, it can have an exponential impact on how an organization tracks users, transactions, and interaction. It doesn’t always have to be a complicated or expensive endeavor, either, and no one approach is the right solution for everyone or every case. There are a range of strategies for integrating Drupal and Salesforce—from self-service web-to-lead forms, to bidirectional synchronization through the Salesforce Suite, to web services, to third-party platforms. In this session, we will help you think through a strategy that helps you decide what works best for your purpose and budget, whether it’s DIY or requires a developer.
1:45pm - 2:45pm Web Development Within Your Means Amy Vaillancourt-Sals (ThinkShout) Your organization’s website is a crucial part of your mission; it’s a powerful vehicle for sharing your vision and goals. This session will explore ways to maintain and improve your website without breaking the bank. We’ll talk about in-house developers and vendors, static sites versus a CMS, and strategies to help you keep costs down.
1:45pm - 2:45pm The Future of Drupal and the CMS Mike Minecki, Jason Swihart (Four Kitchens) In the future of the CMS, all frontends are important, therefore everything must start with content. In the early 2000s, there was a rise of content management systems—software you install on a web host that allows you to update content through your browser. As the CMS evolves, we’re starting to wonder if the front and backend should be stuck together so closely. What if we separated them?
2:45pm - 3:00pm: Break
3:00pm - 4:00pm: Breakout Sessions
3:00pm - 4:00pm Content Strategy for the Working Class Lynn Winter (August Ash) Content Strategy: for many of us, those two words overwhelm us instantly. We struggle with when to start, where to start and how to incorporate the work into our current digital process. On top of that, we also wonder how to fit this work into our already busy jobs. Don’t fret! There is a way to create a basic plan that won’t blow your budget and should fit into your already busy schedule. During this session we will walk through the various steps and discuss what to do and when to do it. Along the way I will share with you tools and resources that you can try out for yourself. You will walk away with a plan on how to tackle your own content mess.
3:00pm - 4:00pm Quality First: How to Optimize for Quality on Your Drupal Projects Jody Hamilton (ZivTech) Quality should be a primary concern for any large investment, be it a house, a car, or your organization's website. The longer you hope to keep your investment running, the more important its quality becomes. But how do you know what kind of quality you're getting if you can't understand every line of code? What can you do as a site owner or as a site builder to make quality the priority? And what can you do if you suspect your site's low quality may be already costing you? As a former QA chemist turned Drupal business owner I've been pushing quality with my team for 8 years. I'm proud of what we've accomplished and happy to share my insights with you.
3:00pm - 4:00pm Drupal Theming for a Nonprofit Budget Andrew Ward, Katy Pool (Kalamuna) We all want a beautiful site, but a lengthy design phase with a huge budget isn’t always feasible. But building an attractive, responsive site doesn’t have to break your budget. Learn how developers and content managers can leverage component libraries, drupal modules, and other open-source tools to create clean, customizable themes that reflect the look and feel of your organization. Along the way we’ll look at some case studies that show how these tools can help you hit the ground running and avoid expensive overhead, whether you need to refresh your homepage or retheme a whole site.
3:00pm - 4:00pm Website Musts: How to Define Everything That Your Website Needs to Do Anne Stefanyk (Kanopi Studios) Let me tell you a story. Great projects start with a strong user story, only a story cannot stand alone - enter the hero - the winning acceptance criteria. Projects need this criteria to provide a way to clearly demonstrate if your project and its team has indeed made the user story come to life. In this session, we show you how to craft no-fail user acceptance stories. Walk away with the confidence to outline the needs and requirements of your site and ensure that everyone in your organization get the results they're looking for.
4:00pm - 4:30pm: Case Study - Center for Strategic and International Studies, & Closing Remarks
5:30pm - 7:30pm: Happy Hour at the Continental Bar.

Sponsors

Drupal Day 2016 wouldn’t be possible without the support of its sponsors.

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